Mehfil Magazine served the Canadian South Asian community from 1993 to 2010. It was a full colour glossy magazine, a first for the community, highlighting the achievements and successes of South Asians in Canada. Launched in 1993 out of a Burnaby, BC bedroom, Mehfil Magazine’s circulation quickly reached 25,000, with18,0000 copies being mailed to South Asian homes via Canada Post – another first at time. In addition to home delivery, 5000 copies of the magazine were carried on Air Canada flights to India and an additional 2000 copies were distributed via the newsstands. At its peak, more than 40,000 copies of Mehfil Magazine were distributed nationwide and three more international airlines carried it as part of their in flight entertainment product and services.